If I had to define in one sentence what is a good company I would say that a good company is one that can sense and respond whereas a bad company is one that does not respond well to changes. Advances in technology have made it easier for more people than ever from different corners of the world to collaborate and compete in a way that was not possible before. Our business environment has become much more dynamic and demanding.

Let me illustrate this with an example:

When we are driving a car on a highway and drive 55 miles per hour we feel comfortable and safe. However, if we are in a hurry and drive 95 miles per hour we find ourselves much more alert and responsive to the road conditions and traffic around us. Taking this to the extreme, if we want to participate in a Formula 1 or NASCAR race, for most of us this would be impossible as we do not have the skills or the knowledge to drive so fast. Now, imagine your business is like in a Formula 1 car race and you do not have any choice but win this race. You need to have the right car, skills and knowledge in order to win. An enterprise 2.0 company is one that can win this race by gearing up on advanced technologies and methodologies. Hence, Clarizen. Clarizen helps companies execute their projects online with real time visibility and therefore allows them to respond better to changes.

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Following the Enterprise 2.0 conference in Boston and after talking to our customers and to dozens of design partners worldwide, it seems that many leaders in the business community realize there's a lot to learn from Web2.0 tools, but they're still wondering how to introduce these tools into the corporate environment.

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Alex Dunne interviews Avinoam Nowogrodski, CEO of Clarizen, about their new online project management solution, which was introduced at an Enterprise 2.0 Launch Pad event.

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After being in enterprise 2.0 show , I am left with the feeling that just like any new trend , many vendors  talk about bringing collaboration to the enterprise , many companies want to be in the space , but there is still a lot of confusion ...  

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On-demand business software has gained significant traction in the marketplace over the past few years as demonstrated by the runaway success of SalesForce.com, NetSuite and others.Read more.....