After being in enterprise 2.0 show , I am left with the feeling that just like any new trend , many vendors  talk about bringing collaboration to the enterprise , many companies want to be in the space , but there is still a lot of confusion ...  

The majority of enterprise customers coming to the show , know that they want or need to go o Enterprise 2.0 , but still don't understand how to do that , they try to find he real business value of the offerings being brought to the table , and this is where the solutions presented differ

Many of the solutions are for date sharing, data gathering, blogging and mash-ups, but still all of those solutions, as great as they appear in the home market, are still not packaged and positioned in a way that a real company can benefit from the real values that they can provide.

Many of the enterprises , have already working processes and organizations , they cannot , and will not change the structure or the basic procedures in order to get to the new age , what they are looking for is how to unleash the collaboration power of the web 2.0/enterprise 2.0 in order to enhance the performance and utilization of their  current structure.

A real enterprise 2.0 solution should incorporate fit into the company's process and enhance it , and this is where Clarizen is getting into the picture.

One of the basic processes any company has is the project management process, where the majority of the company's IP and knowhow is centralized. This is the right place to incorporate the web 2.0 capabilities. As they are coordinated with an existing Structure and process, but enhance the collaboration, the knowledge sharing and at the end, increase the probability of a project to be successful.

Enterprise 2.0 is the future, but it needs to grow to solutions like the solution Clarizen offers, in order to fit into corporate America's need to get into the web 2.0 in a productive way!