I recently had a great talk with one of the people that I consult with about Web 2.0 strategies. We had a discussion about Web 2.0 as a response to the acceleration of just about everything in today’s business environment, as represented in Muli Koppel’s Blog. Agility, adaptability and flexibility are critical for the alignment of company strategy with market dynamics. There is always a gap between the strategy that is taken to address the market dynamic and the execution of this strategy. Maintaining the gap at a level that we can still manage is critical. Without maintaining this gap at a certain contained level our business will spin and stall. Web 2.0 can leverage the ability of companies to execute and react to business acceleration. However, the base is to create business alignment that can maintain the gap between the strategy and execution at a contained level given the market dynamic. Strategic objectives, initiatives that support those objectives and monitoring their progress could be shared across the company with Web 2.0 tools like RSS, Blogs, Wikis, Tagging and Rating. The business alignment, when created, is the foundation of the company IP. With a clear business alignment companies can line up their product offering, marketing strategies, go to market operation and optimize best practices. These initiatives will improve cross company delivery and will have an impact on the company strategy. They will create clarity on the company’s key success factors and on the ability to align responsibility with accountability in a dynamic market environment.