As I travel a lot and meet potential customers and partners, I came across a very interesting small new company named Blink. Blink is a pioneer company in the Conversation Marketing domain, which means adoption of enterprises and labels in the Web 2.0 communication buzz. I meet the Blink team, Israel, Sagi and Sarit in there studio office. Blink help enterprise build and operate blogs, Wikipedia's, forums and communities.

It is amazing to see the growing need of organization to adopt Web 2.0 tools. Blogs are used to communicate and express. It is used not just internally but also with the company partners and customers. Companies today are looking for Web 2.0 tools not just for communication, but also to better manage their business and customer relations.

One of the things I come across more and more is the need for transparent management. By sharing your managing process and projects with your companies' employees and further more with your partners and customers, you become more trustworthy

It turns out that organizations start to look at the rapid development of the Internet as a platform for easy and personal expression tool not as place for new opportunities and not just as a threat.