Following the Enterprise 2.0 conference in Boston and after talking to our customers and to dozens of design partners worldwide, it seems that many leaders in the business community realize there's a lot to learn from Web2.0 tools, but they're still wondering how to introduce these tools into the corporate environment.

Web 2.0 tools are doing a wonderful job in providing consumers cool and productive new ways of performing common, simple tasks. The success of Web 2.0 allows consumers to try a large variety of tools and find the ones they like for managing their photos, reading their favorite news feeds, expressing themselves online through blogs and communities, etc.

The Business environment is usually much more complex and needs to address a wider range of scenarios and therefore requires tools with rich functionality and high standards of robustness and security. Another difference is that enterprise ‘communities' already exists and tools are implemented to empower users to collaborate, whereas consumer communities are formed and collaboration is achieved only after users select the tools of their choice.

For example, a marketing department may look for tools to drive collaboration while the Facebook community did not exist until Facebook was introduced. Those differences imply that implementing generic collaboration tools without integrating them into the organization's business processes will not succeed in driving collaboration and empowering users to take a more active role in driving the organization to fulfill its goals.

Enterprise 2.0 is indeed a combination of innovative, collaborative and easy to use Web2.0 tools with powerful, robust and process-driven enterprise software.

There is no trivial transition from Web 2.0 to Enterprise 2.0. User-generated content in the form of wikis, forums, rating and tagging has become the driving force for online communities and for many consumer web tools, but I believe that in order to bring value in the business environment it needs to be tightly integrated to organizations' business processes.

Introducing stand-alone wikis and forums may drive collaboration within project teams, but only to a certain extent. True team collaboration can only be achieved by integrating such tools within the environment where projects are planned and executed such that users' opinions, knowledge and feedback will add value on top of the essential project management tools the organization requires.

Clarizen's project management solution does just that - Clarizen delivers a powerful project management solution that takes web2.0 tools and tightly integrates them into a feature-rich, robust, scalable and secure environment businesses need in order to succeed.