Three things about human nature that you are probably pretty familiar with. One…People like to be nay sayers. It is easier to bash someone else’s initiative than come up with your own. When it comes to introducing Social Media into your organization, you are certain to come up against a slew of reasons why it can’t succeed. Two… people don’t like change. Some of the reasons Social Media can’t succeed are more legitimate than others. But as it is human nature, people will resist change including the introduction of cool new tools that will probably significantly improve productivity. And three…people are risk adverse. People prefer to keep it safe and not step into the wilderness (not true of everyone obviously but lets agree that in a corporate environment, risk is its own beast and needs to be approached carefully).